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Practical advice for better digital decisions

LAVENDR
JOURNAL

Clear advice on marketing, website design and brand strategy, written for business owners and teams.

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Two marketing strategists mapping a customer journey together in a contemporary studio
Featured article
Marketing

Start Your Marketing Plan With the Customer

Understand the decision your customer is making before choosing channels, campaigns or tools.

6 min read

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Latest articles

A web designer reviewing a homepage layout and practical checklist at her desk
Web Design

A Practical Homepage Checklist

Seven checks that make it easier for visitors to understand your business, trust it and take action.

5 min readRead article
A creative director comparing varied but coordinated brand applications and colour samples
Brand

How to Keep a Brand Consistent Without Repeating Everything

Create a recognisable brand system that can still adapt to different messages and formats.

4 min readRead article
Two growth specialists examining a physical funnel that represents a website conversion bottleneck
Growth

Why More Website Traffic Is Not Always the Answer

Before spending more on advertising, check whether the existing website is helping visitors take the next step.

6 min readRead article
A content strategist researching customer questions and writing useful search content
Marketing

How to Write Search Content That Is Genuinely Useful

Good search content answers the reason behind a search and helps the reader take a sensible next step.

5 min readRead article
Business leaders using a brand strategy decision board to align on a clear direction
Brand

What a Brand Strategy Should Actually Do

A useful brand strategy helps a business make consistent decisions about its message, design and customer experience.

5 min readRead article

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