Search research
We identify the searches, locations and customer needs most relevant to your business.
01 / 21Search engine marketing
Reach people who are already searching.
Paid search campaigns with clear goals and useful reporting.
We plan and manage paid search campaigns across Google and Microsoft to help your business generate relevant enquiries and sales.
Discuss your projectService exampleSearch planning
A potential customer is searching...
01problem recognisedRelevant search
02options comparedRelevant search
03decision madeRelevant search
What matters most
More clicks do not automatically create better results. The important question is whether the right people reach the right page and take a useful action.
We connect search terms, advertising, landing pages and measurement so you can understand what is working and where the budget is going.
The working parts
The main parts of the service.
Campaign management
We organise campaigns, write advertisements and manage budgets with agreed priorities.
Tracking and reports
We measure enquiries and sales where possible, then explain the results in plain language.
Method
A clear process from start to finish.
- 01
Understand the situation
We review your goals, customers, current activity and available data before recommending a plan.
- 02
Plan and prepare
We agree on priorities, responsibilities, timing and how success will be measured before work begins.
- 03
Deliver and improve
We complete the agreed work, report clearly and use what we learn to recommend sensible improvements.
Common questions
What clients often ask.
Frequently asked3 questions
Answer
It is paid advertising on search engines such as Google and Microsoft Bing. Your advertisement can appear when someone searches for a relevant product or service.
Answer
The right starting budget depends on search demand, competition, location, margins and your sales capacity. We review these factors before recommending a range.
Answer
Yes. Your business should retain ownership of its advertising accounts, data and campaign history.
Choose a question
Answer01
What is search engine marketing?
It is paid advertising on search engines such as Google and Microsoft Bing. Your advertisement can appear when someone searches for a relevant product or service.