Demand assessment
We review available search volume, likely costs and audience suitability before recommending the platform.
03 / 21Microsoft Advertising
Reach search customers beyond Google.
A second search platform can provide useful additional reach.
We plan and manage Microsoft Advertising campaigns across Bing and its partner network when the audience and available search demand justify it.
Discuss your projectService exampleMicrosoft Advertising
A potential customer is searching...
01specialist service sydneyRelevant search
02trusted local expertsRelevant search
03compare providersRelevant search
What matters most
Microsoft Advertising should not be treated as a simple copy of a Google account. Its audience, placements and performance can be different.
We assess whether the platform is relevant, adapt the campaigns and compare lead quality with your other channels.
The working parts
The main parts of the service.
Campaign setup
Useful Google campaign information can be imported, then adjusted for Microsoft Advertising.
Performance comparison
We compare costs and enquiry quality so the platform earns its place in the budget.
Method
A clear process from start to finish.
- 01
Understand the situation
We review your goals, customers, current activity and available data before recommending a plan.
- 02
Plan and prepare
We agree on priorities, responsibilities, timing and how success will be measured before work begins.
- 03
Deliver and improve
We complete the agreed work, report clearly and use what we learn to recommend sensible improvements.
Common questions
What clients often ask.
Frequently asked3 questions
Answer
It can be useful for some audiences and industries. We check likely demand before recommending it.
Answer
Yes. It is commonly used as an additional search channel rather than a replacement for Google.
Answer
We may use them as a starting point, but targeting, budgets, exclusions and advertisements are reviewed for Microsoft.
Choose a question
Answer01
Is Microsoft Advertising useful in Australia?
It can be useful for some audiences and industries. We check likely demand before recommending it.