L'Axe
A premium bathroom and kitchen ecommerce platform connecting product discovery, live availability and trade accounts.
L'Axe Modern Bath & Kitchen needed a digital flagship that could present architectural tapware, bathroom fittings and kitchen products with the restraint of a premium showroom while still handling the practical work of a large online catalogue.
Bathroom and kitchen commerce
Find your finish.
Shape your space.
A premium storefront that helps retail and trade buyers move from inspiration to the right product, finish and live stock option without the usual catalogue friction.
Noxara · LA159
Basin mixer
Compare finishes, confirm availability and move securely to checkout.
100
Products in the captured catalogue
Live
Stock and variant availability
Retail + Trade
Dedicated buying journeys
The Challenge
A catalogue with multiple collections, finishes, sizes and stock states can quickly become difficult to browse. The experience needed to make visual product discovery feel refined, keep specifications and availability clear, and support both everyday customers and trade buyers without turning the site into a generic ecommerce template.
Our Approach
- 01Created a responsive editorial storefront that pairs large-format product imagery with clear collection, showroom and contact journeys.
- 02Connected Shopify catalogue data to predictive search, category and collection filters, finish swatches, live variant availability, cart and secure checkout flows.
- 03Built the wider customer system around accounts, favourites, product reviews, trade applications, promotional offers, delivery and returns guidance, and after-sales support.
The Outcome
The shipped platform combines premium visual direction with a practical commerce system: customers can move from inspiration to the right finish and product, while retail and trade buyers receive clear, purpose-built pathways backed by live Shopify data.
Next project
SW Support